Connecting Passersby on the Street With Those Living on It. Our overall goal was to jolt people out of their complacency, get them to view the plight of the homeless and hungry in a new light; then motivate them to volunteer, donate money or spread the word about the Crossroads Community soup kitchen and food pantry.
To reach our goal, we needed to overcome the ambivalence individuals feel toward the sight of homeless people. To bridge a connection between people who walk and drive on the street and the suffering of those living there. The answer lies in the streets themselves.
Drawing Attention to the Hungry and Homeless With Street Art: Instead of overwhelming pedestrians and drivers with stark realism, we engaged them by illustrating faces with mouths as garbage and other debris. We then photographed them, added messages and created posters placed on the sides of New York City sanitation trucks.
Produce Significant Results:
As a part of an ongoing campaign, business results as of July 2015 increased: Number of individual donations: up 70% The amount of individual donations: up 30% Volunteer applicants: up 25% Groceries provided: up 55%