Brand identity for an all-vegan market, VGN. Deliverables include logo, website, juice labels, granola package design, ice cream pint design, reusable shopping bags, and store front rendering.
Approach
While researching existing vegan markets throughout the world, we found that they all reused similar styles that consisted of various green tones with vintage-looking designs. We became inspired by high-contrast colors and pop art to create a twist on traditional vegan design.
Results
A unique brand design that breaks free from stereotypical organic design, which is often cliched by nature's colors and patterns, we captured the fun yet sophisticated energy of those that will shop at this vegan market.
