Located in Kuwait City, NQ's is a new bakery that specializes in artisanal cakes and pastries. They believe in putting great care into making baked goods and are committed to encourage creativity by building an experience for their customers to customize and design their own cakes.

Inspired by the similarities between the movement of a paint brush on a canvas and the swirls of icing on a cake, our designs present an organic feel to emphasize expressionism. We paired free flowing shapes with a solid stamp logo which creates the visual key for the branding system.

NQ’s is a young bakery that asked us to create a visual system to match their unconventional philosophy and we have created a look and feel for their brand in accordance to this vision by using graphics that stand out from the rest of the bakeries in Kuwait.