My approach was to design a simple, modern and eye-catchy logo which stands out on online marketplaces and perfectly make it as a profile picture. The name "Trout Life Studio" was used directly to create a typographical artwork. For an abstract trout shape, I simply add a little wave to the letters. Adding frame to the typography gave the sense of an artwork. Thicker and thinner lines used to convey the message of their framing services.