Trout Life Studio is a company that currently specializes in Online Print-on-Demand services. The client’s brief challenge was to design a modern identity that could support their poster designing, printing and framing services on online marketplaces.
My approach was to design a simple, modern and eye-catchy logo which stands out on online marketplaces and perfectly make it as a profile picture. The name "Trout Life Studio" was used directly to create a typographical artwork. For an abstract trout shape, I simply add a little wave to the letters. Adding frame to the typography gave the sense of an artwork. Thicker and thinner lines used to convey the message of their framing services.
With the logo acting as the brand name in a bold minimalistic style, the design is clearly used as any social media profile picture.