You buy Advil just in case. You buy Band-Aids just in case.
You don’t buy cough drops until you need cough drops. How can halls change that behavior?
The insight approach to this campaign was based on the feeling of embarrassment. We never wanna feel it, especially when that feeling comes second-hand.
The main idea of this project was to showcase how coughing can be awkward during family photo moments, so, with this awareness campaign, you will know that you can prevent any cough moment.