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In rebranding Amber, a 2-Michelin-Star restaurant, located in The Landmark Mandarin Oriental Hong Kong, we were briefed to take inspiration from the revamped restaurant interiors, to enhance grace and femininity, expressed with elegant, luxurious creativity in the new brand revamp.
Minimalistic and artistic, the seven elegant layers of organic die-cut depths expresses the seven manifestos of the brand. In a nude colour palette that corresponds with the interior design, the brand identity achieves a harmonious ambience, and similar to a dining experience, where each course delves deeper into one's senses, the identity design merges graphics with a tactile experience, where each layer of depth adds to the previous, creating an overall experience that becomes the new Amber.
The design extends itself from the menu, to the application of an array of collaterals including food packaging, bill folders, greeting cards, cake bags, cake box, chocolate gift box and more.