The Elemis logo uses uppercase simple sans serif letterforms that contrast with the naturally shaped crossbars of the E’s to represent the combination of Science and Nature.
The Lotus flower icon represents purity, beauty and spiritual awakening. The Elemis symbol shows a cross section of the flower to represent the layers of skin. Reinforcing the message that Elemis products promote healthy skin both above and below the surface.
The outer packaging was kept simple and elegant, utilizing a fresh, modern white and the Elemis blue colour palette. With each range being clearly colour coded to help range navigation. The box design uses multiple and contrasting print finishes and textures to represent the layers of skin.
New bespoke packaging structures were also introduced across the range. Modern clean lines, considered use of colour and use of silver for the jar lids and pumps communicate the high-end performance of the product.
The design of the Day Spa interiors continue that visual identity by using a combinations of materials, furnishings and lighting to mimic the naturally occurring patterns, shapes and textures that occur in the natural world.