The assignment was to create a collector's poster commemorating Washington Irving's classic 1820 short story 'The Legend Of Sleepy Hollow' in a fresh way, easily distinguished from existing interpretations of the story in film and television.
In order to make this poster stand out among other 'Sleepy Hollow' material, I chose not to portray the Headless Horseman, instead depicting the climax when Ichabod Crane is struck with the Horseman's pumpkin, thus setting the Horseman outside the frame. That this scene is reminiscent of the Headless Horseman's own demise by decapitation helps to suggest more of the backstory, and the simultaneously morbid and humorous tone is intended to capture the story's spirit.
The poster was very well received by collectors and fans of 'Sleepy Hollow'. Due perhaps to the impact of the unusual composition, the design found particularly good traction on social media, getting more traffic than any of the client's previous publications. The posters sold out quickly.