Stationery development for a Tokyo-based string orchestra “Tokyo Sinfonia” (NPO). The stationery had to depict their unique and fresh brand of the string orchestra directed by a conductor and performed by 19 players.
Approach
We designed dynamic yet simple stationery by using the neck part of stringed instrument for key visual. This impactful visual depicts the orchestra’s dedicated passion to music and unique sound.
Results
“Tokyo Sinfonia” gained social recognition and number of supporters increased. The players’ motivation is enhanced.
