What makes us introverts or extroverts? Feel privileged or persecuted? What we’re born with versus what we become?
As part of our ongoing partnership with the Exploratorium, we were asked to create a campaign for their summer 2019 exhibition “Self, Made.” The exhibition tackled the complex yet compelling topic of human identity, asking the question “What makes you, you?”
Approach
Our approach to the campaign was inspired by the complex confluence of unseen forces that combine to create the self. We are a mash-up of our experiences, emotions, environments, DNA, teachers, music, and more. With that in mind, we developed a series of portraits that show how identity is an evolving collage, not a photograph.
Results
Our work launched with a three-month in-person and online campaign across San Francisco. We were also invited to collaborate with the internal exhibition team to integrate our work into wayfinding, merchandising, giveaways, and posters.
With Self, Made, the Exploratorium has once again deftly shined a light on the quiet forces that shape our lives.
