The assignment was to choose an existing product or destination and give them a complete rebrand. We were meant to create a new, refreshed visual identity for our chosen brand, demonstrating the new brand through a new logo, typography system, color palette, and subsequent applications.

When it came down to choosing a project, I ended up choosing the Museum of Pop Culture in Seattle, WA. The Museum of Pop Culture is housed in the iconic architecture of Frank Gehry, featuring quirky exhibitions ranging from indie videos games to thrilling horror films. I definitely wanted to embody MoPop’s unusual, futuristic, eclectic, science-fiction feel in the rebrand. For the logotype, I chose all-caps Space Mono with a custom “o” letterform, again, playing off the space-age aesthetic of the architecture and exhibitions. As far as the color palette is concerned, I ended up with a bit of a rainbow of saturated color to add a playful quality to the brand. From there, I proceed by creating applications in the forms of tote bags, stationery system, maps, mugs, posters, and more. Rebranding the MoPop gave me an incredible opportunity to play with form, color, and type. Through many months of sketching, iterating, class critiques, tweaking, and reimagining, I came to the final result of the Museum of Pop Culture rebrand.

Overall, I’m very happy with the final result. I quite enjoyed working on such a fun branding project where I was allowed to play around with color and type, while still creating appropriate branding for the museum. The final result feels like a sleek update to their current current branding.