We were asked to create the launch campaign for a new FOX drama series, an offbeat procedural drama revolving around the titular character: a brilliant yet obnoxious homicide detective.
Our challenges were to promote an “unlikeable” lead character and give a new twist to a proven genre. Humor, by way of the copy, and a visual pun were the methods used to create a poster that told fans of the genre to expect something entertainingly different from “Backstrom.”
This design was chosen to launch “Backstrom” in its first season.
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