To create materials that would provide Ford Dealers with a way to engage a specialized market, the Mustang Customer. This assignment included display elements and giveaways, including a commemorative poster.
Develop a poster showcasing the 5 decades of Mustang body style, using illustrations of significant models over 49 years ("I had one JUST like that!"), and introducing the all-new 2015 50th anniversary model.
A 24x36 poster in English and French that was so immediately popular it appeared on eBay as a collectible item within days after launch of the program. In addition, it was a versatile enough solution to be repurposed for several event applications, including the back of a book cover and--with a different title and background color--a giveaway to enthusiasts at non-Ford-sponsored events.