Organic Doggie Treats are small batch, certified-organic dog treats made by a husband and wife team of dog-loving Californians. The treats are an embodiment of the laid-back, nature-loving Californian beach vibe. They're meant for dogs who possess the same enlightened California spirit.

Enlightened dogs deserve only the best treats. The best organic treats. And naturally, they’d have to be from California. The campaign explores the inner thoughts of dogs at their calmest, most reflective, most enlightened state—while on a beach in California. In this spot, a Pug sits on a beach in California contemplating life.