The goal of this project was to create an expansive and diverse branding system for Nine Lives, a pet store that gives a portion of its proceeds to local shelters, strives to give back their local community and helps pets find their forever homes through adoption events that they host.

The process began with logo development which uses the letterform method to combine a nine with a ball of yarn. It was developed to provoke a feeling of fun and approach-ability to appeal to pet lovers everywhere.

I found success in developing a brand that reflects the founders, their employees, and consumers. It reflects the unity, generosity, and care of their community through giving back to the animals that so desperately need it