INNOVATION FARM

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Award: Merit

Agency: nikkeisha creative center, inc.

Client: FUJITSU LIMITED

Designer: Hiroyuki Nakamura

Category: Professional Services

Country: Japan

Award: Merit

Agency: nikkeisha creative center, inc.

Client: FUJITSU LIMITED

Designer: Hiroyuki Nakamura

Category: Professional Services

Country: Japan

Title: INNOVATION FARM

Art Director: Hiroyuki Nakamura

Design Firm: nikkeisha creative center, inc.

Assignment

Innovation Farm is a community consists of business persons in various fields who contend to cultivate key ideas of new value.

Approach

The base form of this logo is the sun that is essential for every farm. It also symbolizes the break through idea. Japanese character which means “farm” is put and other Japanese four purple character express “inno-bata” which is the nickname of this community.