The focus of this assignment was to create a logo for Earthbound Trading Company, a growing collection of unique and alternative clothing, home decor, and more.
Throughout my research and development, I noticed the negative space within the letter "N". I used this negative space to combine that form of the letter "N" and navigational arrows that are associated with compasses. The navigational touch-points to the logotype visualizes the nomadic essence of the brand.
The simplicity of the logotype brings a feel of fun and delight that puts a smile on your face, which is exactly what Earthbound is all about.