McDonald’s sponsors the Green Bay Packers NFL team. We were tasked with creating a clever giveaway for fans.

Since Green Bay is known for being the coldest city in the league, with several games a year played in snow, we created Fry Gloves.

Fry Gloves keep your hands warm while looking like McDonald’s famous fries. Seven thousand pairs were handed out.

The gloves have since been featured on over 7,000 blogs and earned over 35 million Twitter impressions.