To develop impactful key art to highlight the unique location of Colorado in winter as well as the higher stakes of this season’s competition. The goal was to position the series as elevated but innovative and engaging.
Approach
We landed on a concept that utilized the series’ signature chef knife, transforming it into a snowboard for quintessential Colorado. The illustrated style evoked vintage travel postcards while still feeling modern and fresh.
Results
The art for season 15 felt was stylistically different from past seasons’ campaigns. The snow-capped, action-packed visual leaves fans hungry for more! Season 15 averaged 2 MM total viewers.
