This map was originally intended to help orient new hires to our Chicago office and encouraged them to explore the hidden gems of their city. However, when our map was so well received, the project became something much bigger. Ultimately, we decided that this encapsulation of Chicago could do more good than simply help newcomers feel at home, so in addition to being a gift for new employees, we also made the map available for purchase, with all proceeds going to local charities.
We deliberately and exhaustively researched every neighborhood of this city, looking for unique information that could be highlighted to bring the various neighborhoods to life. Each neighborhood and its fun facts were illustrated by hand in the geographical location where they exist.
This poster meant for new employees was so well received internally that existing employees asked for them as well, with one threatening to quit and get rehired just so she could get a copy. In fact, the reaction from new hires and existing employees alike were so strong that it led us to make the map available for wider distribution, knowing that we could leverage it in service of the city that made it so interesting in the first place. We've made it available for purchase, with all proceeds going to local charities.