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There was an influx of international players in the market so we needed to rehash the packaging to reinforce Sula's badge value.
14 years ago, when Sula wines launched in India, we created the 'sun' logo for them. In the process, we helped them create a trailblazer in the Indian wine market. Recently, with more and more international wine brands jostling for shelf space in India, there was a need to reinforce the badge value of Sula by improving on production values, but without losing out on the brand's existing identity. This is what we turned out. Cheers.
Worked wonders in securing its own shelf space and dominate international brands by a quite a margin.