Asignment : Design a print and a digital ad for WIX Filters Award campaign representing all the extraordinary automotive service shops that are ready to help not only to their clients but to the entire community around them. Target audience : All car centers and automotive service shops in USA.
Approach
I chose the wrench as probably the most legible tool describing the automotive job and I morphed it to another self-explanatory utensil symbolizing their help to the community by donating to charities and giving the best service ever.
Results
The result was one very simple and legible ad that needs only a glimpse to make all people in this business curious about the campaign.
