For this project, I was tasked with creating a social media campaign advertising Too Faced’s Love Blush. The goal of the project was to create a series of 3 photos that target a niche audience. Additionally, each photo needed to incorporate the use of word play to further appeal to the customer.

I began the creative process with identifying my audience: Single, independent women. I thought it would be ironic to market a love-based product to a group of people who are proudly not-in-love. The next step was incorporating word play. I utilized phrases that focused on being in love with yourself rather than a significant other. Ultimately, the final product is a set of sassy, hyper-feminine photographs that make you want to fall in love (with yourself).

This project had a very successful outcome both academically and professionally. Everyone involved was extremely happy with the result. And within a week of sharing the final images, my aunt was asking where she could buy “that cute, heart shaped blush.”