We were tasked with creating some posters to promote the launch party for a unique beer called Sea Turtle Sour. At the same time, we wanted to reveal how this beer benefitted the Aquarium’s endangered species conservation efforts.
First, we created a distinctive sea turtle logo for the beer and then made this illustration the main focus of our posters. We added some vibrant “sour” colors to play off the type of beer and make it stand out even more. In the process, we revealed how this limited-edition beer was exclusively brewed for The Florida Aquarium through a unique collaboration between them and Coppertail Brewing with proceeds going towards the Aquarium’s turtle rescue efforts.
This helped drive a successful launch of the beer. It also raised awareness and vital funds for the Aquarium’s endangered species conservation programs