The assignment is to create a brand identity, comprehensive signage, and environmental graphics systems for a hypothetical urban space, based in Cleveland, Ohio.
Approach
Located near Playhouse Square, the area thrives off of theatre, music, and art. Our approach was to pay homage to such a lively and creative space. We incorporated elements that reference music such as the “crescendo” symbol, along with others within our system.
Results
The elements within our system create an exciting and dynamic experience when navigating through the space. The exclamation mark is a motif inspired by the architecture of the landscape. The crescendo is a symbol used to indicate a gradual increase in sound. The shape resembles surrounding buildings as they increase in height. This led to the final result being an interactive, informational and energetic urban, green space.
