Deaf 911 is the first emergency app that gives deaf people a voice. Now the deaf can text directly to 911. And 911 can reply back. And they can do so in real-time, in just 30 seconds.

Welcome news for the 38.5 million deaf individuals in the US who face monumental challenges calling for help. Without the benefit of speech clarity, they have few effective options in getting fast emergency support:
• Text-to-911 doesn’t exist in 90% of the country
• Relay-operator calls that utilize third-party interpreters take at least three minutes
• Teletypewriters take more than eight minutes

Precious moments that can mean the difference between life and death when waiting for medical assistance, police or fire protection.

Our assignment was to create an impactful print campaign that alerts the Deaf Community and their loved ones to this new way of connecting with 911 during emergency situations.

At the core of Deaf 911 is the insight that everyone should be given access to emergency services. No matter who they are. No matter what their condition.

This idea of democratization is made possible with a unique application of assistive technology designed to create clear two-way conversations between deaf people and 911 dispatchers.

But how could we communicate the urgency of fulfilling this unmet need within the confines of two-dimensional print communications?

We created a series of desperate cries for help in stark black-and-white realism combined with a simple powerful command. Because whether you're facing a fire, robbery, hurricane, or heart attack, no one should ever be denied the right to be heard.

Supported by those on the forefront of deaf tech innovation, the Deaf 911 mobile app and the supporting print campaign are projected to dramatically reduce the time-called for emergency services that result in the following outcomes:
• 2-10% reduction in mortality
• 6.9% reduction in emergency-related healthcare costs
• 20% reduction in property damage