The goal was to create a commercial series in After Effects as an extension of a design project from a previous course, which in this case I decided to build on my infographic and package design for the Fort Worth Stock Show and Rodeo. I created three different commercial videos that would be seen on social media via instagram, Facebook, twitter, etc.
Through this design, I wanted to communicate the vibrant and fun atmosphere of the FWSSR while also honoring the traditions, experiences and hard work that goes into every aspect of the event. This event for some is a way of life, and I wanted to demonstrate the culture of the rodeo and stock show through footage that kept the viewer excited as well as typographic elements that created motion with the music in the background. I chose one out of the three commercials to submit and this specific video communicates the actual Rodeo part of the event. I hoped to communicate that there is no Rodeo better than the FWSSR.
This project was turned in for a grade which hasn't been graded yet; however, it was a success by those who have viewed it.