7-Eleven has been in business for almost a century. An effective rebranding effort should retain that history while incorporating an updated look and feel. This branding system presents a refreshed identity that unites all product categories under a unified graphic system, that brands the private-labeled offerings, and connects an inclusive one-stop-shop brand experience.

The goal of this project was to create an effective multi-part design campaign. To achieve this, I first researched the client’s business category, target customer, and industry rank. I was then able to demonstrate my creative value to the client by taking that research and developing a cohesive system that effectively reinforces to customers, vendors, and shareholders that 7-Eleven is a fresh, convenient, and organized retail operation.

This was a hypothetical project under the guidance of an instructor who acted as creative director. Upon completion, this project was deemed successful in meeting the project objectives.