The Rx Club Show hosts a creative healthcare advertising award show that showcases the best work in print, video, interactive and integrated campaigns. Their charge to the agency designing this year's Call To Enter direct mail was that it be informative and educational, with a fun "Wow" factor. The goal was to inspire healthcare companies and advertising agencies to sign up online at www.therxclub.com and enter their best work in the competition.
Since The Rx Club Show is the premier healthcare advertising award show, we wanted the tone to represent that. We aimed to reiterate that The Rx Club Show is a creative show, showcasing the best work in the healthcare advertising industry worldwide.
In it’s 27th year, The Rx Club Show continued to attract new healthcare advertising agencies as well as in house agencies both domestically and internationally. New contacts, agencies, and current clients participated in The Rx Club Show. Consequently, The Rx Club Show continues to be the place to enter the best of what the healthcare advertising industry has to offer.