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A campaign in response to the World Health Organization call for creative help to combat Covid-19. Goals include stopping the spread of misinformation, promoting good will and acting in solidarity.
In an era when everyday household objects are in short supply, our most precious resource is our humanity. By combining recognizable brands with surprising or subversive messages, I communicated this concept through humor.
This project was self-initiated. Success was measured by a positive response on social media.