The poster Between the First Show was used to promote the opening exhibition of Project Space: Between Gallery in Shoreditch, London, designed in 2010. Twelve teams of designers from nine countries freely participated to express the theme Between. Later in early 2011, we also designed a promotion poster to advertise Between Gallery as well.
First, the promotional poster for Between The First Show contains the graphic motifs of square box and diagonal lines, and the meaning of the work Between. Each square box represents the twelve participating designers, and the intersecting point between each box shows the realistic link between the participated designers. With such common denominator of visual overlap, the work was made to imply the meaning of the word Between. The visual identity of the gallery was developed while creating this poster as well: The motif using the alphabet B is a visual presentation of Venn diagram, which is an expression of the fact that the alphabet B suggests the meaning of Between.
Second is the promotional poster for the gallery made in 2011, titled Between 3D Printed-Object Poster. We created the poster by using a 3d printer to bring the Venn diagram B logo into the third dimension. In this, the expression was that the symbol B meaning Between can have different meanings depending on the perspective and viewing angle.
The posters fit the ideas that the client wished to convey, to which the client was satisfied. The posters visualize the interconnectedness of participating designers and artists, in an attempt to tell the audience about the meaning of oneness in the word between.