The Challenge: Create an issue of the agency self-promotional magazine that pushed the boundaries of print production and explored the theme of change. It needed to be beautiful, informative, enjoyable and highly interactive.
Approach
The Solution: Starting with a large-format size, the team designed a bold piece and embedded Digimarc-coded images throughout. Scanning the images with a smartphone would take the reader to unique web pages with exciting bonus content.
Results
The Results: For the second year in a row Incite reached more than 12,000 executives and made a significant, positive impact among clients and prospects. The Digimarc images generated hundreds of interactions and a social media campaign resulted in nearly 30,000 impressions.
