Personal Capital approached us to create an outdoor campaign that aimed to raise awareness for Personal Capital as an alternative to the antiquated brokerage model of much of the financial services industry.
Approach
When was the last time a piece of communication from the financial world made you think and smile at the same time? That is what we wanted to achieve with this headline-driven campaign that exposes the many problems with traditional brokerages and positions Personal Capital as the modern solution.
Results
The initial five executions really stood out in the sea of financial communications. The client extended the campaign to include train station takeovers, ferry takeovers, bus sides, radio and a pile of digital banners.
