GOKA was an exploration to make fruit flavored milk more appealing to a wide range of age groups beyond young children.
Approach
the approach was to still have a distinct color guide to the different flavors while still having it all be a uniform system of information. larger sizing was avoided as GOKA is intended to be a mainly single serving product with an on-the-go funtion.
Results
The system was sucessful, even with the difference in some of the fruit icons and how they interacted within the provided space. As the project went on the rainbow became a large inspiration for groups shots.
