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The client requested the focus to be on: "the black man" and "the idea that black men must negotiate hostile terrain 24/7". She wanted to express the complicity within the story, and said the set was modern and minimalist—in black and white. The director requested the poster "reinforce the themes of blackness, loneliness, isolation, alienation, sadness and suspense".
The director for this performance of Othello, Caleen Sinnette Jennings, was the voice for the theater/client.
The most minimalistic approach uses only type to convey the information and create the image. By using a full black background, my aim was to accentuate that the figure is consumed and lost within an inescapable situation, with the additional goal to express the emotions of the main character through the typographic facial expression.
To convey the complicity intrinsic to the play, my goal was for the poster to be very briefly challenging for the viewer; by taking a fraction of a moment longer to "see" the image, the viewer becomes unexpectedly involved.
The director's response was "YEEEESSSSS!"She was extremely satisfied with the outcome of the poster calling it "haunting" and felt that the "eyes look hurt as well as angry" and sensed the "isolation, alienation and pain in this".