Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
The assignment was to design a publication for a brand of our choice. I chose CERN—the largest particle physics laboratory in the world—and decided to create a handbook that goes over the basic concepts in particle physics. The goal was to educate the general public about the basics of particle physics and cultivate interest in CERN’s work.
Particle physics is a famously dry and abstract subject, so figuring out how to present these concepts in a coherent and interesting way was critical. I did an extensive research, in which I absorbed and processed the contents. I pinpoint the key ideas and determine the information hierarchy. I created all the illustrations to visualize the concepts. I also found color and pacing to be essential; using a vibrant, limited palette and dispersing selected ideas across multiple spreads made the difficult concepts easier to digest.
The final publication is a clean, colorful collection of information. The original illustrations make the inherently abstract content more interesting and accessible.