To create an advertisement featuring a new product for an existing company.

For this project, I chose to feature a dent-proof Hydro Flask water bottle that is marketed towards the most adventurous consumers. To highlight the durability of the product, it is featured falling from a chairlift with the headline "Life just got tougher." This creates a connection between the consumer's life and the Hydro Flask, and how the new product is meant to withstand everything that life can bring.

This ad is successful because the imagery appeals to the consumer it is trying to reach, and it tells a story that is easy to grasp, and captures the viewer's attention in a short span of time.