With America’s favorite family returning for a fourth season, our clients wanted us to create something that spoke to the family’s core, while making something fresh for new audiences.
Approach
Keeping the family their infamous couch, we wanted to highlight a moment that spoke to the family’s comedic roots and their genuine honesty. We wanted a moment of laughter because through thick and thin, hard times and good times, laughter gets us through.
Results
The warm color palette speaks to how engaging the characters are, and the empty puzzle pieces show that, like all people and families, they aren’t perfect and leave spaces open for new learnings.
