Design the announcement poster for Gaudeamus Muziekweek 2017.
To address an international public in a really unique way, the announcement poster of the Gaudeamus Muziekweek intends to give contemporary music a special form of expression. This is brought by incorporating concrete forms with associative meanings, like this years image. The colorful shell of the beetle catches your eye while it dances in the void. But what happens when you flip the button?
The surprise effect of the design ensures that the announcement of the festival is perceived among the visual information flood of an urban environment.