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Develop a packaging and brand identity for a beer company
Blacktail Brewery is a project for a small microbrewery in Dillon, Montana. The owners had purchased an old bowling alley as a place to start their business and needed an identity and packaging that differentiated themselves from the rest of the other microbrews.
The bottle design features a bowling ball and pins, to keep with the bowling motif, and also a custom blackletter logotype that's inspired by the Blacktail name itself. The label is screen printed metallic inks onto black anodized aluminum bottles, to help it stand apart from other beer bottles. The beer comes in different ales: All Day Blonde Ale, Lookout Trout Pale Ale, Clinch Knot Ale and Pioneer Pale Ale.