The MIT List Visual Arts Center is the contemporary art museum and visual lab at the Massachusetts Institute of Technology. The List needed a brand identity and logo, which would be used for museum signage and print materials.
TOKY developed a comprehensive new brand identity for the List, including logo, brand standards, and signage. The logo itself is a typographic puzzle inspired by the I.M. Pei-designed building as well as Kenneth Noland's epic-scale public art that sits inside.