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Assignment for this campaign was to create four successive print advertisements that worked as a series for a nonprofit organization. Ads are intended to be viewed as successive magazine pages.
TWLOHA is a national mental health media and outreach organization that focuses on suicide prevention in high schools and universities. This series was designed as four successive print advertisements, playing on a contrast of depression and hope with eye-catching and shocking imagery. This campaign features original art direction, photography, and hand-lettering.
This series was a paramount piece in my portfolio and I have gotten extraordinarily positive feedback on it.