ERA Executive Reputation Advisors - How do you manage your corporate image and standing in todays fast moving world of social media - and when management is ever closer to the point of public responsibility? That is the question posed by a highly experienced corporate advisor who struck out own to start her own practice. The next question how do you express that notion in a brand mark?

The solutions was in the question, both the many questions that are posed to executives and the question mark that sat at the end of each one of those searching question - what is a reputation? The notion of this one big question was captured within the set of the initials of the company name ERA with the observation of the R as a question mark accented with a dot of cool mint green to give the mark a cool contemporary edge.

The mark created a clever yet understated identity for Executive Reputation Advisors which was always remarked upon by clients on exchange of business cards.