Hasselblad H5X with Phase One IQ260 Digital Back, Hasselblad 120mm lens
Design Firm
Neue Amesterdam
Assignment
MDSolarSciences says its mission is to "Protect your skin. Respect the planet." They make sunscreens out of environmentally responsible ingredients that do not harm the planet, the oceans, or animal life. The objective was to convey that.
Approach
We photographed key natural ingredients under bright light, conveying the cleanliness of the product along with the the beauty and color that stand up under the intensity of the sun.