To create a poster for a commemorative collection and exhibition celebrating the 35th anniversary of the AIGA Philadelphia chapter.
To celebrate the 35th year since the founding of AIGA Philadelphia, 35 Philadelphia-area designers were invited to design 35 posters for a commemorative collection and exhibition. GDLOFT decided to celebrate the occasion by creating a series of three posters which represent this amount of time. As there are 420 months in 35 years, hidden messages like "celebrate 420" appear throughout the poster. Each poster contains 140 lines, each representing a month in the AIGA Philadelphia chapter's history. The words of the poster are lyrics from David Bowie's song "Changes," going along with the theme of time and change.
The result is three posters that represent and celebrate the vast timeline of AIGA Philadelphia's history.