Redesign the visual identity for La Fogata, a Mexican restaurant in San Antonio Texas.
Approach
For the mark, I combined the letterform A with a fogata, bonfire in Spanish. The color is a bold orange that stands out, calls back to the bon fire, and is a warm color that is associated with appetizing food. The typography is refined and has clear hierarchy.
Results
The results for this brand convey warmth and an upscale vibe that promotes a friendly, approachable, yet elegant personality throughout all the touch points.
