National Network to End Domestic Violence: Hide and Seek
The National Network to End Domestic Violence is a non-profit organization that is dedicated to creating a social, political and economical environment in which violence against women no longer exists. It strives to make the end of domestic violence as a national priority, to change the way society responds to domestic violence and to strengthen domestic violence advocacy. The assignment is to raise awareness to this issue and a reminder to people that this issue happens everyday and is not going to stop soon without their participation.
In this billboard ad, the little girl is hiding behind the billboard out of fear as a faceless man is holding a belt as he searches for the little girl. Instead of playing hide and seek for fun, it became a violent experience for the child.
The billboard shows what a child in an abusive environment has to face in their daily life, instead of having the chance to come out from their room and play with their friends or family, all they can do is hide inside their own home before they are found and beaten up. Not doing anything or not reporting about this issue is just like doing what the faceless man holding a belt does. It encourages people to be more aware and participate in ending the issue and not being an advocate of abuse.