Everybody loves General Tso’s Chicken, but nobody knows what the sauce is made of. It’s just, you know, General Tso’s. So, when Zaxby’s rolled out their own rendition of the famed recipe, we saw an opportunity to show off the ingredients and remind customers that Tso is so, so delicious.

The General Tso’s Sauce is an explosion of flavor, and we wanted that to come across loud and clear in these :15s. From the very first bite, the customer (and their viewer) is transported into a sauce kaleidoscope made up of all the ingredients. We complimented the high-energy visual with a high-energy track. The final product was, as Zaxby’s likes to say, “indescribably good.”

While General Tso’s Chicken was only a limited-time offer, it was one of Zaxby’s most successful ones to date.