To create a logo for a make-up collection designed for women inspired by the Wild West.
Approach
After researching influential women of the Wild West, I found inspiration in famous American sharpshooter Annie Oakley. The name "Sharp Shooter" instantly presented itself to me, the ideas started flowing and I set my sights on the next step.
Results
The Wild West setting provided a clear design aesthetic in which I was able to make a "killer" logo that was both edgy and feminine. The logo includes hidden smoking pistols; these women are always guilty of looking sharp.
