The 2019 rebranding strategy for Softlove states “premium doesn’t mean expensive.” Our mission is to apply a creative approach to the diaper brand that could appeal to the millennial parents in China, especially the moms. The packaging itself should be distinctive, soft speaking tone, and apart from others.

An animal inspired packaging plays as a witness of the baby development millstone. BOX creates fluffy animals by taking cues from crayon brush stroke. The size of the animal is paired with the size of the pants as your baby grows monthly. The diaper and the study pants target two different age groups, apart by color and the size of the animals.

Our client loves it and so does the customers. Thanks to the premium looking design that above the selling price, Softlove captures the young parents’ attentions then becomes a key player among the high-quality premium diaper shelf.